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Family Detail

Social And Campaign Surfaces

Headers, tiles, and scan-fast storytelling assets

Role

Be immediate, legible, and operator-trusted at scanning speed.

Social surfaces should communicate one clear promise, one clear identity, and one visible tone signal without turning into posters. Banners are identity-led. Tiles are statement-led. Carousels can carry more structure, but should still read clearly under fast scanning conditions.

Start here
  • Use the banner exports first when you need a platform-ready asset today.
  • Use the carousel and campaign templates when the format or copy still needs to be tailored.
  • Keep the descriptor and contact cues readable at scanning distance.
Banners
  • Use one main line and one support line at most.
  • Protect crop zones for mobile and profile overlays.
  • Keep the logo or icon secondary to the reading flow.
Campaign posts
  • Prefer short operational claims over broad brand slogans.
  • Use the strongest idea per slide or tile.
  • Do not overload with descriptors and badges.
If you only need the final export
  • Use the PNG banner exports for immediate profile updates.
  • Open the editable template only when the copy, crop, or platform framing needs to change.
  • Use the family ZIP when you want all current social assets in one bundle.

Direct Use

Existing exports

Use these when the asset already exists in production-ready form.

Templates

Build from these defaults

Use templates when the copy, focus, or recipient needs to change.