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Family Detail

Identity And Platform Assets

Lockups, wordmarks, favicons, app icons, and compact placements

Logo Pack Manifest
Catalog/Identity And Platform Assets
Public Social Decks And Docs Contact And Print Identity Download Packs

Role

Use the smallest viable mark for the surface.

Use this family when the only question is which mark fits the surface best without forcing extra explanation.

Family ZIP Primary lockup Wordmark Icon Favicon SVG
Start here

Use the full lockup when there is room, the wordmark when the name matters most, and the compact icon files for platform-sized placements.

Rendered Preview

Identity assets in context

Use these previews to confirm which mark family best matches the placement before opening the files.

Lockup

Primary brand display

Primary lockup

Icon

Compact avatar and platform mark

Icon-only mark

App Icon

Raster platform icon

App icon

Core Files

Approved pack entry points

Use these to get into the right part of the production logo and icon set quickly.