# Tech Ops PH Brand Book

This folder is the canonical written brand guide for Tech Ops PH.

It no longer represents a standalone Docusaurus app in this repo. Treat the Markdown files here as the source of truth for brand rules, and treat the standalone HTML exports as convenience review artifacts only.

## Canonical Order

- [`intro.md`](./intro.md): entry point, naming summary, and current system status
- [`foundation.md`](./foundation.md): master thesis, category, audience, and non-goals
- [`naming-architecture.md`](./naming-architecture.md): legal name, market-facing name, domain, logo text, and handle rules
- [`service-architecture.md`](./service-architecture.md): canonical service stack and service-naming rules
- [`visual-identity.md`](./visual-identity.md): approved logo system and usage rules
- [`color-system.md`](./color-system.md): core palette and contrast guidance
- [`typography.md`](./typography.md): wordmark and editorial type rules
- [`voice-and-ai.md`](./voice-and-ai.md): descriptor, pitches, voice rules, channel model, and AI framing guardrails
- [`proof-framework.md`](./proof-framework.md): proof categories, safe brand claims, and case-study structure
- [`digital-tokens.md`](./digital-tokens.md): implementation token baseline
- [`asset-workflow.md`](./asset-workflow.md): source files, production exports, and packaging rules
- [`approved-deliverables.md`](./approved-deliverables.md): exact production assets and templates teams should use today
- [`applications.md`](./applications.md): approved usage patterns across website, decks, proposals, social, and documents
- [`imagery-graphic-language.md`](./imagery-graphic-language.md): photography, diagrams, backgrounds, and supporting visual language
- [`governance.md`](./governance.md): source-of-truth order, approval boundary, and revision protocol

## Asset Source Of Truth

- approved production logo pack: `assets/logos/v4/`
- editable Illustrator masters: `assets/source_ai/`
- active review workbench: `docs/decisions/active/logo-workbench.html`
- consolidated brand-book workbench: `docs/brand-book/brand-book-workbench.html`
- brand-definition decision workbench: `docs/brand-book/brand-definition-workbench.html`
- brand-operations decision workbench: `docs/brand-book/brand-operations-workbench.html`
- historical comparisons and retired studies: `docs/decisions/archive/`

## Standalone HTML Notes

- [`brand-book-workbench.html`](./brand-book-workbench.html) is the single-file brand-book surface for local review and navigation.
- [`brand-definition-workbench.html`](./brand-definition-workbench.html) is the single-file decision surface that produced the current strategy, naming, service, proof, and personality rules.
- [`brand-operations-workbench.html`](./brand-operations-workbench.html) is the single-file decision surface for pack handoff rules, personalized business assets, and publish-readiness choices.
- [`techops_brand_book_v2.html`](./techops_brand_book_v2.html) now redirects to the consolidated workbench.
- [`techops_visual_identity_v1.html`](./techops_visual_identity_v1.html) is a preserved legacy draft and should not override the Markdown guidance.

## Publishable Catalog

- [`site/index.html`](../../site/index.html) is the current applications-catalog website for browsing approved templates, exports, and linked brand-book chapters.
- [`site/using-the-brand.html`](../../site/using-the-brand.html) is the guided usage page for choosing the right family and applying the system cleanly.
- [`site/families/`](../../site/families) contains grouped detail pages for public surfaces, social, decks/documents, contact/print, and identity/platform assets.
- Use the catalog when the question is “what should I use?” and the Markdown chapters when the question is “what is the rule?”